PRIVACY POLICY


Good Gifts
(Trading name of DGG Collective Ltd)
Last updated: 18/05/2026

1. Who We Are

Good Gifts is operated by DGG Collective Ltd, a company registered in England & Wales.

Registered company number: 17048680
Registered office: 124 City Road, London, EC1V 2NX
Contact email: info@good-gifts.co.uk

DGG Collective Ltd is registered with the Information Commissioner’s Office (ICO) under registration number: ZC097383

For the purposes of UK data protection law, DGG Collective Ltd is the data controller.

We are committed to handling personal data responsibly, transparently and in line with UK GDPR and the Data Protection Act 2018.

2. What We Do

Good Gifts is a curated children’s gifting platform for ages 0–15.

We recommend products and provide editorial content. When you click on a product link, you are redirected to a third-party retailer to complete your purchase.

We do not currently:

  • Process payments

  • Hold customer payment details

  • Fulfil orders

  • Manage returns

Purchases are made directly with retailers.

3. The Personal Data We Collect

We collect only data necessary to operate and improve the platform.

A. Information You Provide Directly

  • Name

  • Email address (e.g. newsletter sign-up)

  • Information submitted via contact forms

  • Survey responses

  • Any information you choose to share in correspondence

B. Information Collected Automatically

When you use our website, we may collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited

  • Time spent on pages

  • Referring website

  • Links clicked (including affiliate links)

This is collected through cookies and analytics tools (see Cookie Policy).

We do not knowingly collect personal data from children.

4. How We Use Your Data

We use personal data to:

  • Respond to enquiries

  • Send email communications where you have opted in

  • Provide curated content and updates

  • Improve website functionality and user experience

  • Analyse website traffic and performance

  • Track affiliate link activity for commission attribution

  • Comply with legal obligations

We do not sell personal data.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent
For email marketing and non-essential cookies. You may withdraw consent at any time.

Legitimate Interests
To operate and improve Good Gifts, analyse performance, and ensure website security. We balance our interests with your rights.

Legal Obligation
Where processing is required to comply with applicable laws.

6. Affiliate Links & Third Parties

Good Gifts participates in affiliate marketing programmes.

When you click a product link, tracking technology may record that referral. If you make a purchase, we may receive commission.

Retailers you purchase from are independent data controllers and are responsible for their own data practices. We recommend reviewing their privacy policies.

7. Data Sharing

We share personal data only with trusted service providers necessary to operate our business, such as:

  • Shopify (website platform)

  • Email marketing providers (e.g. Klaviyo / Mailchimp, if applicable)

  • Analytics providers (e.g. Google Analytics, if applicable)

  • Affiliate networks

These providers act as data processors and are contractually required to protect personal data.

We do not share data for unrelated third-party marketing.

8. International Transfers

Some of our service providers may process data outside the United Kingdom.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses

  • Adequacy regulations

  • Contractual data protection commitments

9. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy

  • Comply with legal obligations

  • Resolve disputes

Marketing subscribers may unsubscribe at any time.

We periodically review and delete data that is no longer required.

10. Data Security

We use appropriate technical and organisational measures to protect personal data, including:

  • Secure hosting via Shopify

  • Restricted internal access

  • Password protection

  • Encrypted connections (SSL)

While no system can guarantee absolute security, we take reasonable steps to protect your data.

11. Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request erasure

  • Restrict processing

  • Object to processing

  • Data portability (where applicable)

  • Withdraw consent at any time

To exercise your rights, contact: [Insert email]

You also have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk.

12. Provision of Data

You are not legally required to provide personal data. However, if you choose not to provide certain information (e.g. email address), we may be unable to provide related services (e.g. newsletter updates).

13. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website and will include a “Last updated” date.

 

 

Browse gifts